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<title>MCPS - Content Managers</title>
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<pubDate>Tue, 07 Sep 2010 00:29:13 GMT</pubDate>
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			<category>Content Managers</category>
			<link>http://www.mcpscorp.com/en/cms/50/</link>
			<title>Loyalty/Gift Cards</title>
			<description>   Print this page     Move over gift certificates - loyalty and gift cards are here to stay! Whereas gift certificates often required cash back if consumers did not select a purchase for the whole amount, gift and loyalty cards retain balances, luring consumers back to your store. Once thought to be services only for large merchant or chain stores, gift and loyalty cards are now for your business.       Inexpensive to start    Customizable    Easy to use for you and your customer    Online tracking    Build brand awareness    Build customer loyalty    Increase revenue    Get cash now for purchases later    Can be used to issue refunds instead of cash   Researchers and economists have shown that spending with gift/loyalty cards or gift certificates make a consumer feel more comfortable since they are not spending cash money out of their wallet, artificially enabling the customer to spend more at your store. Furthermore, year over year, people increasingly have been purchasing cards...

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			<pubDate>Mon, 03 Aug 2009 05:33:06 GMT</pubDate>
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